Techne welcomes Whitney Scott, Principal and Co-founder of Walden Insight, a market intelligence and data platform for the global outdoor industry. With 20 years of experience, Whitney has held several leadership positions, driving revenue, growth, global brand strategy, and market innovation across leading outdoor hospitality companies. She spent over a decade at Kampgrounds of America (KOA) as SVP of Strategy and CMO. Whitney pioneered KoA’s accommodation-only glamping brand Terramor, serving as CMO and COO. She is also an advisor to the American Glamping Association, and her work reflects a mission to help businesses innovate, streamline, and scale while preserving the wilderness.